C Bhogilal Westend Stall, Acetech 2013, Mumbai

C Bhogilal Westend established in 1914 with 5000 sqft showroom in Vile Parle (West), Mumbai, is an retail organization dealing in Ceramic Tiles, Sanitary, Fitting & Fauctes, Bath Accessories, Bathroom furniture, Bathtubs, Steam, Sauna & Spas. They deal in world renowned brands like Hansgrohe, Kohler, Duravit, Villeroy & Boch, Dornbracht, THG, etc and required an exhibition stall to be designed for the Acetech 2013 exhibition.

Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech Plan

Acetech 2013, is an event which is solely dedicated to the fast growing and the very popular construction industry. The Indian construction industry has a major influence on the nation’s economy and is amongst one of the fastest growing sectors in India. The exhibition is one of the largest platforms in the country for retailers and brands to display their upcoming products.

Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech Render 1 Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech Render 2 Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech Render 3

The brief required to design an exhibition stall with emphasis on visibility for the products on display. The layout designed for the L-shaped stall allows maximum visibility of the products from all angles of the adjacent passages. The brief was also extended to create simple display units which would then be shifted to the store for product display.

Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech 1 Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech 2 Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech 9 Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech 8 Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech 3 Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech 5

Zones for majors brands on display were created depending on the product display. A mezzanine for client servicing was also fabricated, which also housed a pantry.

Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech 10 Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech 7 Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech 6  Arjun Rathi C Bhogilal Westend Exhibition Stall Acetech 4

Project Team: Arjun Rathi

Program Area: 100 square meters

Year Completed: 2013

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