Aim of CTzens Project:
This is a mission to unleash untapped energy in our society by getting organizations and individuals to contribute towards a single project. It is an attempt to help people who have lot of time but nothing to do; who have lot of ability but no one to showcase it to; who have the skill but want the opportunity to earn; and those who want to work towards a mission to do something useful for society.
The two triangles in the logo symbolize the ‘citizen’s helping hand’ the project aims to give to the under-privilaged. The verticals in the logo represent the mumbai city skyline. The idea behind the logo is the city being supported by its citizens helping each other.
The logo would be used for letterheads, envelopes and visiting cards.
The idea of creating a re-usable rubber stamp for products came with the idea of sustainability. Any recycled material can be used as a surface to brand the CTzens Project product.
More documentation on the CTzens Project can be found below.
Design Team: Arjun Rathi
Client: CTzens Project
Year Proposed: 2011